Learnt that Coca-Cola is testing waters with new flavours like apple and mixedįruit under Minute Maid in select markets including Kolkata. After recent launches of Burn and Minute Maid Nimbu Fresh,Ĭoca-Cola India is further expanding its portfolio through innovations. On-the-go pack or a 600 ml PET pack,’’ said a Coca-Cola India Whereas in a city, at a bus stop, one would find a 350 ml Xpress PET, “In ruralĪreas, a consumer would typically find a 200 ml glass bottle priced at either RsĨ or Rs 9. Strategy when it comes to selling its products in rural areas. Coca-Cola, for instance, is following a completely diverse While Coca-Cola India’s occassion, brand, price, pack, channel, execution (OBPPCE) strategy sums up its gameplan, Pepsi-Co’s thematic campaign for 7UP and its new communication, ‘Youngistaan ka WOW’, has set the tone for the season. Little wonder that soft drink majors are gearing up to grab a larger share of the market. TOIĭrinks The soaring mercury drives up the thirst quotient and results in a spike in soft drink sales. Material, organic cotton, made from untreated cotton seeds and natural dyes. ‘eco’ line of shirts this season, made from 100% natural raw Van Heusen, for one, has launched its nature friendly Apparel makers too have chosen ‘green’ as theĬolour of the season, even while they launch their summer collections to target In sync with the world moving towards a greener tomorrow,ĭurable makers are endorsing more energy-efficient devices as a s e l l i n g
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Voltas, for instance, has upped its ad spendīy 66% this season, while Godrej Appliance is offering a Timex watch free onĮvery purchase. AndĮveryone appears to be outdoing the other with a campaign that focuses on their Hand, are making the most of the season with consumer offers and promotions. And, pricing seems to be the key in this impulse-driven market.
Similarly, ice cream companies like Amul and Hindustan Unilever are beefing up their out-ofhome consumptions along with rolling out new flavours at the retail end. While Pepsi has kicked off its Youngistaan campaign, Coca-Cola is looking to expand its Minute Maid range of fruit juices. Soft drink makers like Coca-Cola, PepsiCo and Parle Agro have already started airing television commercials besides ensuring that their packaging and on-shelf displays screem out for consumer attention. Summer marketing strategies drafted in corporate boardrooms are now being played out on scorching streets across the country. With enticing offers to sell their room-cooling devices and apparel makers focus Tempt consumers with icy cool ways to beat the heat, durable companies come up That time of the year again when soft drink companies uncork their marketingįizz to sell thirstquenching liquids in attractive bottles, ice-cream makers